Waitrose
Waitrose wanted PR for their New Lower Prices campaign. The only issue? Getting the press to care about a regular supermarket sale.
As Waitrose’s prices were falling, we created a billboard that looked like it was falling too… and that’s when the madness began. Thanks to a concerned passer-by and a health and safety-obsessed council our wonky billboard hit the headlines. Generating millions in earned media and letting people know that Waitrose prices are low… but not dangerously low.
Press
The Guardian
The Telegraph
Express
Independent
Daily Mail
Yahoo
MSN
Birmingham Live
The Drum
Famous Campaigns
Campaign
PR Week
Marketing Beat